Half of businesses won't survive five years. And it's rarely one big mistake.
It's the small decisions you make every week that quietly decide it - the hire, the price, the supplier, the client, the grant, the timing. Get a few of them wrong and they compound into the kind of trouble that closes businesses. Second Opinion is a second set of eyes on every one of them: a sharp, considered view before you commit, so the costly mistakes get caught while they're still cheap to fix. You move faster, second-guess less, and walk into the room already sure.
A digital team member on tap, 24/7 - no usage limits.
The decisions that never feel big enough to worry about
The hire you're only 70% sure about.
The one client or funder who's quietly become half your income.
The price you've been afraid to raise for years.
Still doing what worked last year, while the market moves on.
About half of new businesses close within their first five years (US Bureau of Labor Statistics). Almost never because of one dramatic mistake. Almost always because of a hundred small ones that quietly went the wrong way - the hire that didn't work out, the price left too low, the deal you should have walked away from. A second opinion won't make every decision for you. But catching even one of those before it happens costs less than a year of this. Think of it as the cheapest insurance a business can buy: a considered second opinion, before you commit.
The mistakes that sink a business rarely look big at the time
In 2000, Netflix offered to sell itself to Blockbuster for $50 million. Blockbuster passed; streaming looked like a niche, and it kept doing what had always worked while the market quietly moved. By 2010 it was bankrupt. Netflix is worth around $230 billion today. Kodak invented the digital camera back in 1975, then shelved it to protect its film business, and filed for bankruptcy in 2012. Neither died from one dramatic blunder. They died from a decision that didn't look big on the day they made it - the exact kind of decision worth a second opinion on.
Why this exists
Built by people who have spent a lifetime inside startups and not-for-profits, and watched good organisations undone by small, avoidable decisions. Second Opinion is the second set of eyes we always wished we had had in the room.
A team member for the decisions in between
1
Catch the costly ones early
A second set of eyes on the everyday decisions, so the wrong hire or the mispriced quote gets caught before it's made. One prevented mistake pays for a year.
2
Sharper in the room
Pressure-test your thinking first, so what you bring to your board and team is better prepared and easier to defend. It works with them, not around them.
3
Experience on tap
Like having a seasoned advisor on call, one who knows how these decisions tend to play out, the moment you need it and at a fraction of the cost.
Ask it the decisions that don't look big, until they are
"This client would be a third of our revenue - should we take them on?"
"We're scaling fast - are we adding people ahead of the money?"
"Our best line is slipping - do we double down or move on?"
"This funding offer solves the year - what am I not seeing in the terms?"
🔒 Private and confidential. No login to try it. What you bring here is yours.
Free trial - talk through 8 decisions free
Tap the mic and talk, or type. You can paste in the actual terms, numbers or message you're weighing.
A digital team member for every decision
Add a second opinion to your team - for every decision that adds up.
You just saw what it does. Now have it on tap for all of it - the pricing decision, the hire, the client you can't afford to lose, the board prep - lifting the quality of every decision you make.
$200/month
No usage limits. No meter running.
One wrong hire, one mispriced quote, one customer handled badly costs more than a year of this - that's what you're protecting against. Use it as much as you need, as often as you need; we don't count your questions or cut you off. On all your devices. Cancel anytime.
Why it's priced this way
This isn't a novelty chatbot. It's an always-on team member for the thousands of decisions that quietly decide whether an organisation thrives - the ones worth getting right. Priced like the professional tool it is, so we can keep it sharp, private, and there for you around the clock, without ever rationing it.
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This conversation
Second Opinion gives you a considered point of view, not professional advice - use your own judgement on anything legal, financial, or medical. Voice capture uses your browser built-in speech recognition (works best in Chrome).
Second Opinion